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TAM VI RESTAURANT, HANOI
A journey to capture the soul of Northern Vietnamese cuisine through imagery
Located on the quiet Yên The Street in Hanoi, Tam Vi is a restaurant that embodies the spirit of old Hanoi cuisine. With its nostalgic ambiance and a menu rich in traditional Northern dishes, this project wasn’t just about taking pictures — it was about preserving cultural memories through the lens.
PROJECT OBJECTIVES
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Showcase the simplicity and elegance of Northern Vietnamese dishes
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Capture the warmth and nostalgia of Tam Vi ’s vintage interior
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Provide high-quality visuals for social media, menus, branding, and marketing materials
PHOTOGRAPHY STYLE
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Natural light combined with soft artificial lighting to retain true colors and textures
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Warm, earthy tones to match the heritage-inspired atmosphere of the space
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Composition focused on both aesthetic harmony and emotional storytelling
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Behind-the-scenes moments captured: the chef at work, table setting rituals, steamy clay pots, blooming lotus flowers – bringing life to every frame
PROJECT OUTCOME
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The photos were used across social media, menu designs, press articles, and booking platforms
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The restaurant reported increased customer engagement, especially from expats, tourists, and locals nostalgic for traditional meals
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The project helped build a consistent visual identity for Tam Vi, aligned with their brand philosophy and cultural roots
